Results-focused
We use Dynamic Yield for AB testing, product recommendations on-site and in emails, and UX personalization. The tool allows us to very …
Overview
What is Dynamic Yield?
Dynamic Yield is presented as an AI-powered Experience Optimization platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, to…
Recent Reviews
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Reviewer Pros & Cons
Pricing
N/A
Unavailable
What is Dynamic Yield?
Dynamic Yield is presented as an AI-powered Experience Optimization platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, to allow the…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
104 people also want pricing
Alternatives Pricing
What is ContactPigeon?
ContactPigeon is a marketing automation solution for eCommerce. It combines email marketing, dynamic pop-ups, segmentation, automation flows and real-time analytics for marketers to maximize results when it comes to visitor remarketing. It enables eCommerce and B2C businesses to better engage,…
What is Searchspring?
Searchspring headquartered in Denver offers intelligent site search for customer facing web pages and ecommerce, providing product discvoery tools, navigation viacategory page, and other features to improve site navigation. In February 2020, Searchspring merged with Nextopia to expand its product…
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Dynamic Yield?
Dynamic Yield is presented as an AI-powered Experience Optimization platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, to allow the rapid and scalable creation of highly targeted digital interactions.
Marketers, product managers, and engineers use Dynamic Yield for:
- Launching new personalization campaigns
- Running server-side and client-side A/B tests
- Leveraging machine-learning for product and content recommendations, and
- Employing algorithms for smartly triggered email and push notifications.
Headquartered in New York, the company states it serves more than 350 brands across the world.
Dynamic Yield Features
- Supported: Customer Segmentation
- Supported: Personalization and Targeting
- Supported: Deep Learning-Based Recommendations
- Supported: Triggering Engine
- Supported: Behavioral Messaging
- Supported: A/B Testing and Optimization
Dynamic Yield Screenshots
Dynamic Yield Video
Bringing personalization from vision to reality with Dynamic Yield.
Dynamic Yield Integrations
- Google Analytics
- Mixpanel
- Adobe Marketo Engage
- Google Tag Manager
- Shopify Plus
- Google Ads
- Yesmail Marketing Intelligence
- Tealium AudienceStream now Customer Data Hub
- Twilio SendGrid Email API, part of Twilio SendGrid
- Mailchimp
- mParticle
- Salesforce Marketing Cloud Email Studio, on marketing cloud
- Salesforce Commerce Cloud
- Optimove
- Amperity AmpIQ
- Adobe Analytics
- Meta Business Suite
- Persado
- zenloop
Dynamic Yield Competitors
Dynamic Yield Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | All |
| Supported Languages | All |
Frequently Asked Questions
Coveo Qubit, Monetate, and Optimizely Web Experimentation are common alternatives for Dynamic Yield.
Reviewers rate Support Rating highest, with a score of 10.
The most common users of Dynamic Yield are from Mid-sized Companies (51-1,000 employees).
Comparisons
Compare with
Reviews and Ratings
(115)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Dynamic Yield is a versatile software solution that caters to various departments, including Marketing, Merchandising, Personalization, Affiliate, and Product Tech. Users have found it instrumental in personalizing the user journey on web and app platforms, as well as email, allowing them to deliver tailored experiences to their customers. The software's ability to run front-end tests has been particularly useful for optimizing UI and marketing campaigns. Additionally, Dynamic Yield offers valuable insights into key audiences through site personalization, product recommendations, A/B testing, and content management for events.
Customers have reported that Dynamic Yield has enabled faster iteration and improvement of the customer experience on their homegrown websites. It has also been utilized for quick front-end needs such as adding logos or banners. E-commerce departments have found the software helpful in customer engagement, capturing new customers, and conducting A/B testing of different affinity groups. Overall, Dynamic Yield comes highly recommended for e-commerce businesses as it supports growth in all aspects.
Non-technical marketing managers have praised Dynamic Yield for its user-friendly interface when using it for A/B testing, content optimization, and UX improvements on websites. The software has been extensively used for tailoring e-commerce sites to cater to different audiences, personalizing campaigns based on customer interactions and purchases. Furthermore, Dynamic Yield's effectiveness in geo-targeting promotions based on seasonality in different regions has proven beneficial.
Internal ad campaigns have also benefited from Dynamic Yield as it allows for displaying more relevant content to users. The software's ability to create personalized content like recommendations and notifications helps deliver a personalized experience that enhances customer satisfaction. In the Direct To Consumer department specifically, Dynamic Yield is considered a fundamental tool for targeting specific audiences, personalizing content, and driving cross-sells and up-sells.
The versatility of Dynamic Yield extends to providing solutions beyond e-commerce environments. For instance, it supports A/B testing, setting up recommendation widgets, popups, notifications, and hotfixes. Users have found it useful and effective for delivering personalized solutions across various industries.
Users commonly recommend the following three recommendations for Dynamic Yield:
-
Work closely with the customer success team and utilize them as a resource, including requesting more tutorials and one-on-one support for the software. It is also suggested to have a customer success manager to enhance strategies and provide personalized customer experiences.
-
When comparing competing services, consider the people behind the software. The software is highly regarded for improving website experiences, particularly for e-commerce businesses. Users advise receiving solid training for long-term benefits and find the software excellent for easy website personalization.
-
Utilize Dynamic Yield for various purposes, such as testing, personalization, creating audience segments, and integrating with other software. The software receives high recommendations for its ease of setup, A/B testing algorithms, and ability to create personalized experiences. It is believed that every retail site can benefit from these features, making Dynamic Yield suitable for businesses of all sizes and across different industries.
Overall, users emphasize the importance of working closely with the customer success team and highlight the value of personalized support. They also suggest considering the people behind the software when evaluating competing services. Additionally, users highly recommend Dynamic Yield for its testing, personalization, and integration capabilities.
Attribute Ratings
Reviews
(1-25 of 36)Companies can't remove reviews or game the system. Here's why
September 14, 2023
Great tools for site personalization and outstanding customer support!
Dynamic Yield has been a fantastic tool for us. We use it to personalize our website, and it's made a big difference. It helps with product and content recommendations, campaigns and mails, A/B testing and targeting customers effectively. It's been a real boost to our customer experience, conversions, revenue and overall business performance.Our Customer Success Manager has been great: they've been there every step of the way, helping us navigate the platform, providing invaluable training, and offering guidance to ensure we make the most of Dynamic Yield's capabilities.
- Customizable strategies for product recommendations
- Customer Success Manager offered amazing support and advice
- Great out-of-the-box solutions
- Would love to have deeper built-in reporting
- More metrics
September 10, 2023
Easy to use personalizaton platform with amazing account managers
Score 10 out of 10
Vetted Review
Verified User
We rely on Dynamic Yield heavily to support out site personalization, product recommendations, A/B Testing, as well as content management for events. Dynamic Yield has been pivotal in helping us segment our Homepage, and product recommendations, and gaining additional insights to our key audiences. We are operating on a homegrown website, which can cause lengthy development times to get features and enhancements, the ease of use of the dynamic yield tool has allowed us to iterate faster, to improve our customer experience.
- The ease of use of the platform
- Strong performance of product recommendations
- A/B Testing Insights and strategy building
- Improved data around audience behavior
- Creating events and tracking can be tedious
- Some campaigns can slow down site speed
- Some of the out of the box templates are cool but not complete
August 28, 2023
Promising tool with top quality
Score 8 out of 10
Vetted Review
Verified User
We have been using Dynamic Yield since 2018 in Web and Emails with many personalized campaigns across three domains. Due to lack of resources only one person is responsible for ideating, creating and maintaining all the campaigns now with the focus of optimizing existing recommendation campaigns and strategies. In our shop, users can buy DIY patterns and material for sewing, knitting etc. This is the kind of product that usually requires advice from specialists. One business challenge is recommending relevant products online, like in a physical store, where customers can get competent product advice. The personalisation with Dynamic Yield also allows us to do this online by recommending products through personalised algorithms.
- Great Support with my Customer Success Manager
- Helpful training sessions
- Innovative and contemporary selection of templates
- I'm missing further explanations of the various reports
- I'm missing more metrics
- Heavy Dynamic Yield script that affects page speed
August 02, 2023
Best tool in the testing / personalization space!
Score 10 out of 10
Vetted Review
Verified User
While of course giving us the ability to run UX tests and uncover new segments for personalization, Dynamic Yield also reduces dev resources needed with the amazing out-of-box features, provides us with the most innovative and up-to-date features to test with, helps us minimize revenue loss within a strategic growth plan and gives us the insights we need to improve KPIs that are important to the business.
- Innovative out-of-the-box features
- Robust analytics capabilities
- Detailed segmentation for building experiences
- Easier integration capabilities with custom analytics dashboards being used internally (Like Google Data Studio)
June 27, 2023
A Must-Have Tool for an Exceptional User Experience
Score 10 out of 10
Vetted Review
Verified User
We use Dynamic Yield to enhance our customer experience, drive conversions, and improve overall business performance. We take full advantage of the platform through: Product recommendations: to provide tailored recommendations to customers based on their browsing history, purchase behavior, or demographic information. A/B testing: we are consistently A/B or multivariate testing to optimize various aspects of our website and marketing campaigns. This includes testing different layouts, CTAs, visuals, pricing strategies, or messaging to identify the most effective variations for driving conversions and improving customer engagement. Funnel optimization: by identifying and addressing areas of friction or drop-offs in our audience reports, we can test and optimize the user experience and increase conversion rates. Customer segmentation and targeting: segmenting users and targeting specific user groups with tailored messaging and content. This includes creating segments based on how they’ve entered the site, past purchase behavior, and browsing history.
- Audience Segmentation and Analytics
- Strategy for Product Recommendations
- Seamless Website Customizations
- Deeper analytics and reporting
- Audience reporting data is currently limited to the last 30 days only
June 06, 2023
Quick onboarding, great ROI
Score 9 out of 10
Vetted Review
Verified User
Site personalization including product recommendation. Next step is email and app personalization to create an omnichannel experience.
- UE personalization and customization: lots of useful OOTB templates; easy to set up with little to no help from engineering
- Product recommender: multiple strategies can be configured and combined with a lot of flexibility
- UE AB test - easy to set up and easy to read by a marketing person with little to no help from engineering / analytics
- Data validation can be made easier: sometimes campaign impression data can be quite different between DY and GA and it is not that easy to reconcile and debug
- Sometimes DY makes a decision on what experience to render before all attributes for targeting are available (especially audience), and some customers may see a generic experience even if a more specific experience is available. Would be nice if the wait feature is more powerful so we can tell DY to wait for the audience data to completely load
June 30, 2022
Dynamic Yield this is why
Score 10 out of 10
Vetted Review
Verified User
We use Dynamic Yield for recommendations AB Testing and also a variety of tools. We are "heavy" users as we use many features and also moved almost all the functionalities to the backend. After working with a few alternatives I found Dynamic Yield as a super useful tool with many relevant functionalities
- recommendations
- ab testing
- personalisation
- customer support
- front end
- speed
Score 10 out of 10
Vetted Review
Verified User
We use Dynamic Yield to personalize and optimize the shopping experience. To do this, we create segments that we later use to target specific users and show them more relevant content or product recommendations. We test each use case to make sure it brings us more engagement, and we rely on data-driven decisions. We leverage personalization along the entire customer journey. Without Dynamic Yield, we would lose a lot of revenue!
- ) Provides potential targeting opportunities based on machine learning
- ) As part of an A/B test, it provides information about statistical significance
- ) Many things are explained on the platform, so it is easy to understand all settings
- ) Very good availability of DY employees for questions
- ) Quick Win Mailings would be helpful to exploit the potential of the tool even more in the Daily Work.
- ) That multiple users can work within a campaign without overwriting each other.
- ) More concrete reporting at the variation level, especially for recommendation campaigns.
- ) Saving an additional stylesheet that can be used when a new default template is used, e.g. font, font style, etc.
February 11, 2022
Great recommendations and testing, intuitive UI
Score 10 out of 10
Vetted Review
Verified User
We use Dynamic Yield’s recommendation algorithms, testing, and audiences to deploy experiences on our platform to help our customers more quickly find the merchants they’re looking for with personalization and recommendations that nudge them into placing orders.
- The platform itself is very intuitive and easy to use
- Algorithmic performance
- Audiences - lots of flexibility and control
- Dynamic Yield is excellent for powering recommendations, personalized experiences, testing, and optimizing those experiences across channels including the app and web. Though Dynamic Yield has CDP-like capabilities, it’s not a pure CDP, so I’d recommend using another platform for that. That being said, Dynamic Yield does allow you to onboard data from pretty much any third-party source, as well as push audiences to third-party ESPs and media platforms.
April 01, 2021
Powerful Personalizations with Ease
We currently use Dynamic Yield to help personalize our website through different experiences and product recommendation modules. The algorithms are constantly updating, learning more about our customers and providing insights into buying patterns based on anything from operating system to geography, to weather patterns and frequency of site visits. Dynamic Yield is used to generate smarter product recommendations and also to provide key messaging and marketing materials at different points in the customer journey.
- Product recommendations are easy to set up, and powerfully personalizable through either hands on refining or automated A/B testing
- Customer insights are easy to set up and can be applied retroactively to data
- A/B testing anything from different graphics to copy to page layouts is easy to set up and implement site wide
- Greater flexibility for the out of the box templates - things such as typeface are not consistent and can require developer time to ensure a seamless site experience
- Exporting datasets don't necessarily reflect the way Dyanmic Yield is implemented on site, occasionally requiring that you go through experience by experience to extract the data you want
- I would like to see a more customizable homepage dashboard with the ability to modify the content of widgets, showing trends across multiple experiences rather than just being able to update the timeframe for a widget between Yesterday, Past 7 Days, or Past 30 Days before having to deep dive into a full report
November 13, 2020
Dynamic Yield helps uncover hidden revenue
I am using Dynamic Yield for personalization and A/B testing site side. Using Dynamic Yield to test new features and functionality to prove out concepts. Using Dynamic Yield to uncover hidden revenue through various out of the box features and custom code updates to target returning and new customers.
- Dynamic Yield out of the box tools are easy to use!
- Dynamic Yield provides great use cases and strategies through a customer success manager.
- Dynamic Yield is easily customizable to replicate your site theme.
- Dynamic Yield SPL seems a little buggy as my business is on a headless environment.
October 22, 2020
An awesome platform - just hoping to engage more Aussie users so we have a local time support team!
Our Conversion Rate Optimisation team is leveraging Dynamic Yield in order to manage, track and report on the performance of tests and recommendations. We leverage the built in algorithms and testing capabilities to split and report on experience and variation based performance. As well as to iterate tests and help to map out our testing cadence and test iterations moving forward.
- Provide fantastic support, both in relation to strategy/best practice and troubleshooting.
- An easy to use interface, as a user who is relatively new to Dynamic Yield I find that it is an intuitive platform to use.
- The ability to segment and drill down on data allows for really specific insights which, whilst not necessarily being leveraged on a testing basis, can be super valuable from a greater marketing perspective.
- We are based in Australia and while your support staff are amazing, we find that we struggle to have quick resolutions to our issues and training calls are outside of business hours as our DY support team are all based in the Northern Hemisphere - local support would be amazing!
- We are currently working with a client who has two international sites and hard redirects based on geographic location - it is causing issues with regard to source attribution and location of users (users who have been hard redirected are still showing as having been users and huge percentages of traffic are incorrectly being attributed to referral/direct) it would be great if some troubleshooting could address these types of issues.
October 21, 2020
The everything-in-one-solution for personalization beginners and advanced A/B-Testers
We use Dynamic Yield in a small team but are expending, since we see great potential with a small increase in resources. Anyways we're working as well on teaching individuals in other departments to maintain specific campaigns.
- A/B-Testing.
- Personalization.
- Extend content with dynamic templates.
- Analytics of various KPIs.
- Data exports of raw data.
- More flexible upload of data like .csv files.
October 19, 2020
Best personalization tool on the market
DY is being used by my e-commerce optimization department. Globally it addresses all the optimization and personalization use cases that we want to leverage on our digital touchpoints. We use to have multiple tools to deploy all these use cases and, now, thanks to DY, we only have one tool where we can trigger end-to-end experiences with 1 unified customer profile as we also use DY as a CDP.
- Product recommendation
- Affinity profile targeting
- Omnichanel experience
- Front and server side API
- Webperf
- Analytics capabilities
- Targeting IPs
October 16, 2020
A Dynamic Recommendation
Score 8 out of 10
Vetted Review
Verified User
At Moss Bros. we use Dynamic Yield within our Ecommerce team as our sole A/B testing tool - for both execution and analysis. It's an agile system that allows us to make quick, on-the-fly changes to HTML and CSS, and also much more complex tests within our sites code, and ultimately assits us to remove opinions from decicions and focus on the data.
- A/B testing.
- Site personalisation.
- Audience segmentation.
- Quick, visual edits like changing images don't work very well and sometimes need coding - which defeats the purpose.
- Ease of selecting div's is clunky.
- Easier capability of amending out-the-box widgets.
- Creating experiences across mobile & desktop simultaneously would be good.
November 13, 2019
The best site personalization tool there is!
LAGOS has been using Dynamic Yield for over 2 years. Since adding onsite personalization we have seen an increase in customer retention. Customers are coming to the site and being served relevant products to their shopping needs. The most significant change was updating our product recommendations to dynamic content instead of us picking what we thought the customer wanted to see.
- The Customer Success team at DY is amazing. Whenever we have a question, they are quick to help and provide helpful information.
- DY is very good at providing use case ideas from companies to help inspire use cases to be used on our site.
- The DY Summit is an amazing time to hear from other customers and what they have been doing with DY on their sites.
- The one thing I noticed that is missing from DY is the automatic merchandising for the product grid pages. But luckily I know this is in the works and will be released soon!
November 13, 2019
Dynamic Yield Review
We use Dynamic Yield for the personalization of banners in the online shop and for the internal, targeted display ads.
- A/B testing onsite and for campaigns.
- Many personalizations and targeting options.
- They deliver new campaign ideas and easy to use templates also useable without devs.
- There is no way to use a pool of strategy rules. Recurring rules have to set for every new strategy.
- A more flexible filter condition, e.g. more possibilities to use "more than/less than" instead of "true/false".
November 13, 2019
Every professional and modern website should have Dynamic Yield
Score 10 out of 10
Vetted Review
Verified User
Shoepassion uses Dynamic Yield within the marketing department to optimize and personalize the e-commerce website. All product recommendations within the website and in advertising mails are also implemented with Dynamic Yield. With Dynamic Yield, website changes and website testing can be implemented much faster than in the traditional way, since most changes do not require an IT department. In addition, Dynamic Yield helps us to publish special actions quickly and efficiently on the website and to enable a very fast communication path to the customer. Dynamic Yield can also be used by employees who only have rudimentary IT skills and is therefore very versatile within the marketing department.
- Data-driven personalization.
- Data-driven recommendation.
- Implementation of website changes very efficient.
- Automated test results within different user segments.
- Automatic creation of interesting user segments.
- Native integration in newsletter automation.
- CRM on user basis.
November 13, 2019
Great product with an awesome team behind it!
Score 10 out of 10
Vetted Review
Verified User
Dynamic Yield is being used by multiple departments. It's helping us with A/B testing and upselling using recos.
- User-centric interface.
- Flexible.
- Best customer support.
- New Adblockers are sometimes causing issues.
- Product category page sorting not available.
- Transfer of data from US to EU servers not possible.
November 12, 2019
Dynamic Yield Review
Score 10 out of 10
Vetted Review
Verified User
Originally Dynamic Yield was used for our eCommerce site so we could tailor our site to cater to different audiences. Everyone is at a different stage in their journey when shopping with us and a one size fits all model just didn't make sense. Looking at how people interact with our site and looking at what they purchase, we could then tailor campaigns that would be of interest to that customer. An example of this is that during a kit launch we would heavily promote our kit, however, if someone has already purchased the kit, why would we want to show them the same product they've already purchased, so for that audience we could tone down from the kit launch and show them other products available on site.
DY was also handy with Geo-Targeting, around Christmas we would promote jumpers and hoodies worldwide, however, in countries such as Australia, it would be their summer at this time, so DY allowed us to target those in Australia with shirts and hats.
Two years on, we now use DY in other departments in our organisation, including the main site and the stadium tours site.
- Scheduling - We used to manually change campaign banners over but now it has allowed us to schedule our banners.
- Retargeting - DY allows us to use our data to retarget to an audience we know have an affinity to a specific product.
- Split Testing - Rather than using guess work as to what looks better on the site or what works better, we test every change we make to the site and allow DY to show us the numbers and make a more data-driven decision to any change on the site.
- Design - there are limited templates you can use as overlays and notifications, if you want something more specific to your brand then you'll need some form of basic web development skills to create them.
November 12, 2019
Love working with Dynamic Yield
Score 10 out of 10
Vetted Review
Verified User
We use dynamic yield to support the marketing initiatives of our client, by focussing on campaigns to target on repeat users, etc
- Supporting analytics are comprehensive.
- Platform's UI is intuitive and easy to use/navigate.
- I like the ability to create templates for experiences that could be used more than once with variable support for changing data definitions.
- Better capabilities of user tracking in email campaign integrations for those campaigns that are not necessarily product-focused.
Dynamic Yield is being used primarily as a personalisation tool within our E-commerce department, it gives us the flexibility to launch ad-hoc campaigns targeted at specific user groups without involving the development team (most of the time). This allows the team to be agile and responsive to trading conditions, in turn helping us to achieve our overall goals and targets.
- Quick on-boarding - we really pushed Dynamic Yield to have the software up and running on our platform in less than a month, this was achieved through effective collaboration between our ecom and dev teams and the DY on-boarding team.
- Attentive and responsive account management - is a major plus point, the account team are always at the end of a phone line or respond to an email within the hour even when travelling.
- Easy-to-use adaptable out of the box templates - helps us to spin up multiple tests in a short space of time.
- Reporting - would be good to have a more detailed dashboard that you could customise to suit you needs and then export as a PDF report, currently we export data on a campaign by campaign basis which is fairly time consuming.
- Site personalization - would be good if the results were also displayed on the on this screen as you could then see winners/losers quicker and make appropriate actions/decisions.
We use it to personalize the journey for our customers, give them product recommendations, and gear the site towards things they are likely to buy and need. It addresses the problem of customers not knowing what they might need or are looking for, it also works really well to upsell customers and increase the ROI.
- Premade templates are a great starting point
- The ability to basically be only limited by what you can come up with
- Being able to tie into almost anywhere on your site.
- Their reporting, of how user cases are doing.
- Data and stats
December 03, 2018
Great tool for AB testing and personalisation
Dynamic Yield is being used by the Personalization and A/B testing teams under the e-Commerce department at Sephora. It enables us to personalize the user's journey on our web and app platforms, as well as email. Additionally, we use it to run front-end tests to optimise our UI and marketing campaigns.
- Personalisation - The tool is heightened with user personalisation opportunities that Dynamic Yield is able to identify with their algorithm. It's a very smart tool and the product recommendation strategies have proved to be a success, generating uplift in revenue and other e-commerce core metrics. Additionally, the recommendation algorithm continues to get stronger over time, which is really a testament to the technology that makes Dynamic Yield so successful.
- A/B Testing - The number of variations and ability to control the traffic split is a very basic capability but the ease of using it on Dynamic Yield really takes this tool to the next level. Reiterating and pausing losing variations make it a very user-friendly and scalable tool.
- Support - The Customer Success Managers play a really large role as they help us with strategic and technical questions and enable us to help move our capabilities with Dynamic Yield forward. Additionally, we have a very good relationship with members from the 24/7 Support team as really take care of us when we go to them with any problems/issues we'd like to solve.
- App SDK is still new - the SDK is still new in a sense that the capabilities and support documents provided are not as thorough as they are for Web (Desktop and Mobile Web). Newer features are typically rolled out to web sections before they are rolled out to Mobile App.
- Audience prediction - We are looking at other tools to get audience predictions as we'd like to further optimise our campaigns by reaching the relevant audience and targetting the ones that have a higher propensity to convert. Dynamic Yield is currently missing this functionality.
- Reporting - The reporting dashboard is not sufficient to take a look at the data and results. It's very manual and tedious to pull the reports and manage our own insights. Additionally, we manage multiple sections which run the same experiences and consolidating the data outside of the Dynamic Yield platform means that our analytics and reporting is done offline.
November 23, 2018
Great A/B testing and personalization tool
We use Dynamic Yield for A/B testing and personalization in the marketing department. It enables us to run A/B test easily through the admin and if we have any issues, the account managers and support team are always there to help us.
- Product recommendations are easy to build and implement
- Live chat with support teams
- They listen to their customers and ask for feedback
- New improvements and features are very common
- Data feeds make it easy for mass uploads
- Load times can be improved
- Lack of technical support for complex tests for those who can't code